Honeywell To Create Huge Security Wholesaling Business In Europe
ADI will begin the international expansion by establishing 31 offices in 11 countries. The initial countries served will be: The Netherlands, France, Germany, United Kingdom, Spain and Portugal, Italy, Czech Republic, Hungary, Poland, Slovak Republic, and South Africa. “We want to be the partner of choice for security dealers and installers throughout Europe,” said Ben Cornett, president of Honeywell Security. “Our strategy is to help our customers grow with the products they need, and also provide the best possible service and support. ADI International will answer these needs by allowing customers easy access to a wide range of products throughout Europe, with enhanced delivery service and outstanding support.” ADI is already a successful distributor in North America. According to Tom Polson, president of ADI: “ADI offers customers its own unique blend of convenience and service. We also offer a wide choice of products from hundreds of security manufacturers, providing a one stop shopping solution.” Michael Flink will lead ADI International operations in Europe from its headquarters in Purmerend, The Netherlands. Flink formerly was vice president of marketing and operations for ADI in North America. Prior to that, he was a marketing executive at Radio Shack and other consumer electronics companies.