Baxall Opens Australian Office
Rick Stokes, Paul Thompson and Fred Erdbrink will head up the new business which is looking to stake a major claim in the growing local digital CCTV market. “Baxall is a serious competitor,” says Paul Thompson. “Established in 1976, this company has become the leading British manufacturer of high quality CCTV equipment and video network solutions – we’re extremely happy to be able to bring these products to the Australian market.” Baxall is well established both in the UK (where it has approximately 230 staff working out of its UK manufacturing premises) and overseas. The latter has been achieved through a network of distributors – from China to Iceland. In addition to its distributor network, Baxall also has offices overseas in the USA and now, Australia. The establishment of Baxall’s Australian business sees Baxall products available directly to the industry here for the first time. Baxall is committed to the ‘straight to market’ strategy for it’s own brand in the Australian market, believing that this strategy is superior to appointing a local distributor as it helps keeps product costs down and makes the flow of product information and support faster as the installer and end user are dealing directly with the company that manufactures the product. Although the Australian branch is new and many here have not heard of Baxall before, locals will probably be familiar with many of their products without even knowing it, as Baxall is a major OEM and has supplied the Australian market with quality cameras for many years. These cameras come with a wide range of features and configurable options. Baxall is not only well known for its high performance cameras, but has built an excellent reputation for its CCTV telemetry and control equipment, such as Baxnet and Pyramid. Baxnet is the RS485 bus network that enables a multitude of Baxall products to be interconnected including multiplexers, matrices and transmission products, allowing for system expansion. Pyramid is a matrix switching system for medium to large sized applications such as football stadia and town centres. New innovations range from the Digital Pixel System™ Hyper-D camera and new vivid™ digital video recorder to the award winning Destiny™-IP range of encoders and decoders, IP cameras and software; The Destiny™ range carries real time digital CCTV images, together with sound and data, over a single network that can be shared with IT and telephony. “All of these products are now be available from the Australian Baxall office, which shares the same commitment to standards – from the design and development right through to unrivalled after-sales service – that the company has always strived for,” Thompson explains. Around the world, Baxall has gained an enviable reputation within the security industry for reliability and value for money and now offers Australia the most innovative range of CCTV products available today. You can see Baxall’s full range at the Security Australia 2005 (formerly Security Electronics) at Darling Harbour, April 27-29.