Polaroid Enters Video Surveillance Direct To Integrators
by Security Electronics and Networks | @Articles News | April 25, 2013, 7:00am AEST
The company plans to open for business in the U.S. in the early summer, with product shipments following a month later. Polaroid will provide enterprise-class solutions that are also cost-effective for small, multi-location organizations including analog, digital and IP cameras; NVRs, DVRs and hybrid DVR recording devices; Video Management Software (VMS) and wire and cable – all carrying the world-famous Polaroid logo.
“Polaroid looks at video surveillance differently than most surveillance organizations,” explained Nathan Needel, COO and executive vice president. “We have identified how video analytics, video management software and the current generation of high performance cameras can change the way we all look at surveillance.
“We think of the camera as a sensor which can be used for an unlimited number of applications, ranging from business intelligence to smoke detection, customer service improvement, corporate policy enforcement and if people are in danger, among others. With Polaroid surveillance hardware and software, customers will be able to produce information, not just evidence, instantly.”
Product highlights include mini dome cameras with up to 10MP resolution; LPR Cameras, small bullet cameras with a 700 line analog, 1MP, 1.3MP, 3-12 MP resolution; mini-PTZ cameras with a 2 MP resolution, 360 degree cameras with 3, 5, 10, 14 and 20 MP resolution; the VMS is compatible with over 1800+ cameras from 80 different manufacturers; and, best of all, a 10-year warranty. Polaroid is the only company to offer such a long-term warranty.
Polaroid will employ an integrator-centric channel strategy. There will be regional Polaroid sales managers along with technical and sales training managers offering CEU-accredited courses. The Polaroid regional sales managers will hire and direct Polaroid sales representatives who will administer their protected territories, selecting and managing Tier 1, Polaroid-certified, security integrators.
A Polaroid integrator’s territory will be protected from unauthorized companies. This will also provide end-user customers with their own dedicated integrator, eliminating the concerns of who is responsible for what.
No announcement on an Australian release at press time.