NEW WD Purple is a purpose-built line of 3.5-inch, high-capacity hard drives for surveillance applications. 

Designed specifically for video surveillance units, WD Purple hard drives are designed for security environments with up to 8 hard drives and up to 32 high-definition (HD) video cameras. WD Purple hard drives are available in capacities from 1 TB up to 4 TB.

“WD optimized the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments,” says Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group.

WD Purple hard drives offer low power consumption and many advanced performance features typically reserved for enterprise-level storage. The hard drives are equipped with an array of exclusive WD technologies, including AllFrame. When combined with ATA streaming support, AllFrame technology helps to reduce video footage loss with a proprietary cache policy management technology to help improve data flow and playback. 

WD Purple includes exclusive firmware upgrades that protect against video pixilation and interruptions within a surveillance system Advanced Format Technology (AFT) – the more efficient media format that enables increased areal densities, adopted by WD and other drive manufacturers to continue growing hard drive capacities.