CANON and Axis Communications have announced they will combine their sales and marketing efforts worldwide. It’s a good move. Canon engineers great cameras while Axis has always combined its strong tech offering with osmotic marketing presented as a relentless focus on security operations. 

In Europe, the Middle East and Africa (EMEA) and North America, Axis will assume responsibility for the marketing and sales of Canon’s entire network video product portfolio from September 1 and in North America from October 1. Options for the Asia-Pacific region are still under consideration and there are currently no changes to the situation here. 

As part of the agreement, Canon partners and customers will benefit from Axis’s marketing, sales and technical expertise and will have access to a wider range of products and solutions from the leading company in the network video market.

Axis was acquired by Canon in 2015 and there have been discussions about leveraging the combined network video product and solution offerings. This new sales and marketing framework is designed to leverage the capabilities of Canon and Axis.

“The network video surveillance market continues to show great potential,” said Ray Mauritsson, president of Axis. “As a leader in the industry, Axis is in an excellent position to include the sales of Canon network video products to our broad portfolio of products and solutions in EMEA and North America. These changes show Canon’s strong commitment to build a long term presence for Axis on the market.”

Canon Marketing Japan will continue to sell Canon’s network video product portfolio to the Japanese domestic market and will become a partner for Axis to sell the Axis product portfolio there alongside Axis’ existing partner network. ♦