SONY and Alloys report they have joined forces in video security solutions to further align and strengthen the ongoing partnership.

Both companies have traditionally been strong in projection and display panels but with today’s announcement a new exciting chapter is underway in surveillance solutions. 

“The partnership is a natural extension as Alloys fits perfectly with the company’s distribution strategy,” said Steve Charles, sales and marketing manager ANZ for Sony Security Solutions.

“Alloys is committed to source products that provide the best market solutions.”

According to Charles, Sony is looking to increase channel partners outside of its traditional markets and see Alloys non-traditional approach as the perfect fit moving forward. 

“With Alloys as our distributor, we increase our presence into the IT and project space. We believe Alloys experience and values will allow customers to receive the best support and access to Sony products,” Charles said.

Alloys CEO Paul Harman said the company was delighted with the new partnership

“Sony possess a wide ranging product offering which strengthens Alloys position in surveillance distribution,” Harman said. “Alloys has a great working relationship with Sony so it was only natural that we would widen the Sony product categories Alloys can offer our partners. Sony is a strong Tier 1 brand supplier and with such a vast range of cameras and VMS options, Alloys is now a one-stop-shop for IP surveillance.” ♦