ANDREW Bowden has joined Bosch as national sales manager. Bowden brings a wealth of knowledge and proven experience to the Bosch Security business, having worked within most facets of the electronic security industry. 

“During his 10-year tenure at Hills, Andrew’s sales management and business acumen were instrumental in developing key locations into some of the top performing branches in Australia,” said Chris Dellenty, general manager, Bosch Security Systems. “In his most recent role, Andrew was the general manager of a security integrator where he was responsible for developing and implementing various strategic initiatives.
 
“With the Bosch channels to market now redefined and expanded after extensive restructure over the past few years to encompass both distribution and Bosch Security Certified Partners (BSCP), Andrew is tasked with ensuring that the customer experience is positive through both channels whilst continuing to grow the Bosch Security business, with particular focus on its video systems market share. 

“Andrew has proven success in sales and is a highly capable sales manager. We are delighted to have him on board as part of the Bosch team.”

According to Dellenty, Bosch customers now have more choice and the ability to purchase Bosch products either direct or through a distributor network of more than 20 convenient locations across Australia and New Zealand. This distributor network allows Bosch customers to select their distributor of choice based on the value-add they receive from them. Bosch Security's corporate head office, located in Norwest (Sydney), continues to sell direct to Bosch Certified Partner accounts.

“The Bosch strategy for 2017 will see them more customer focused and active within the marketplace, leveraging everything that this renowned global leader of electronic security products has to offer,” Dellenty said. ♦