RYAN Fairclough has been appointed sales director for APAC. In his new role he will head the APAC Sales Team and oversee business development in Australia, New Zealand, South East Asia, Japan, India and China.

Fairclough has been with MOBOTIX since 2012, jointly driving business development in Australia and New Zealand with the local sales team. According to Mobotix, as a valuable asset to the company, Fairclough will continue to promote growth throughout the APAC sales channels jointly with local sales teams and partners.

“It’s an exciting time for MOBOTIX right now and we’ve laid some solid foundations in the APAC region,” Fairclough said. “I’m looking forward to building on those, as the company heads in a fresh, new direction.”

What Fairclough is alluding to is the opening up of the Mobotix ecosystem, bringing its pioneering product range to a wider market place by turning away from a solely proprietary model. 

“MOBOTIX is evolving and transitioning to a more customer-centric company, dedicated to opening up the market,” Fairclough said. “The first results of this can be seen with the launch of our new camera line Mx6 with H.264 compression, as well as the release of MxManagementCenter 1.4, bringing further improvements to the intuitive and flexible Mobotix video management software.” ♦