MOBOTIX Embraces New Strategy of Openness and Partnerships
Mobotix embraces openness, partnerships
OPENNESS and partnerships were centre stage at the MOBOTIX Global Partner Conference, where the company launched a new strategy to deliver higher value solutions across more market segments.
The MOBOTIX GPC hosted 234 participants from 46 countries to coincide with the launch of its new website and a company strategy that focuses on ‘Beyond Human Vision.’
The 3-day event in Langmeil, Kaiserslautern included over 20 presentations covering market trends, sales strategy and technical sessions in areas such as Cyber Security and IoT. The breakout sessions on Day 3 included regional updates and expert panels that connected partners with senior MOBOTIX product management executives, developers and solution specialists.
The GPC also included project examples from invited customers, which included McDonald’s (Germany), Jashanmal Group
(Dubai) and Belfius Bank (Belgium) as well as details of exciting initiatives in Singapore, United States, Australia and Greece.
For the first time, MOBOTIX welcomed an expanded partner showcase including Gold Sponsorship from Konica Minolta,
Genetec, Strops and Milestone, plus an additional 11 Silver sponsors across diverse areas such as storage, facial
recognition, portable surveillance, wireless connectivity and IoT.
“Our Global Partner Conference marks the start of a new journey for MOBOTIX that starts with acknowledging our traditions, embracing a transition onto a new path that welcomes the opportunities of tomorrow,” says Thomas Lausten, chief executive officer for MOBOTIX.
“MOBOTIX is changing and part of that evolution is embracing a future with a new-found passion and openness that includes industry standards and third party partners with the goal of delivering higher value solutions.
“Our new mission statement to go ‘Beyond Human Vision’ is the heart of a philosophy that recognises that video surveillance is part of a wider potential with MOBOTIX as a foundational platform for innovative solutions to real world challenges in manufacturing, retail, healthcare, transportation and many other areas.”
The event also coincided with the launch of a new MOBOTIX website, company branding and the first version of a global partner locator, plus a new white paper on the vital role MOBOTIX is playing in protecting its technologies from cyberattack.