Gary Byrne has joined Hills.

HILLS has announced the appointment of Gary Byrne to the role of business development manager, ANZ Parking, Traffic & ITS (Intelligent Transport Systems).

Byrne brings over 18 years of parking industry experience to the role, with expertise across access and revenue control, parking guidance systems, intercom and license plate recognition. He joins Hills after nine years with TMA Tech, where he played a key role in the growth of ticketless parking in the Australia market. Prior to that, he was employed by Wilson Parking, managing sites including the Melbourne Exhibition Centre and Crown Casino.

Bill Sakellariou, head of sales – security, surveillance & IT at Hills, said parking was a key vertical for the company and strengthened Hills as a one-stop shop for building technology solutions.

“Hills continues to build its portfolio to create opportunities for sales and growth,” Sakellariou said. “Parking presents a strong opportunity for our security offering with specialised applications like AutoVu, Genetec’s fixed and mobile license plate recognition system.”

Sakellariou said that Hills would target both off-street parking – operators, shopping centres, airports – as well as street parking managed by local councils and road authorities.

“Technology is the new driving force in the parking industry,” Sakellariou said. “It has the potential to generate revenue growth, increase the speed of payment processing and improve the customer experience. In addition, because parking plays an integral role in the overall transportation ecosystem, new technologies can provide road authorities with the intelligence to make road networks more efficient.”

Meanwhile, Hills general manager, growth markets, Jourdan Garde, said Byrne’s experience in executing sales strategies and his knowledge across the parking vertical, made him in the ideal candidate to lead the parking business, and to work with vendors to achieve further success.

“Gary’s track record in sales and brand building places him perfectly to establish Hills in the parking technology market,” said Garde.