Will Hasna, Hills.

Following changes to its distribution business, Hills has appointed William Hasna as general manager of category and technical support.

In this newly created role Hasna said he hopes to better integrate sales, business development and product management with technical support and training, to create a better customer experience over the whole lifecycle of Hills’ products.

“I’m very excited for this opportunity and look forward to working closely with our key vendor partners to ensure Hills continues to represent those brands with the strong customer focus we are valued for,” Hasna said.

Hasna worked with Hills from 2001-2010 and returned in November when he took on the role of general manager, technical services.

In his time away, William worked in the IT sector and most recently headed the product management functions for Bosch in Australia and New Zealand.

The general manager, category & technical support role is responsible for driving the performance of vendor/product management, marketing and technical support which includes negotiating with vendor partners to maximise selection, developing promotions and continuously improve customer experience.

The role reports directly to Hills CEO and Managing Director, David Lenz.