Axis Communications has announced a partnership with Australian distributor Video Security Product Solutions (VSP).

The deal, which started on October 1, will expand the reach of Axis Communications into new markets in Australia and capitalise on VSP’s status as one of the country’s largest distributors of Milestone Systems’ VMS products.

“We are well aware of the reputation that VSP enjoys in our industry, and foresee the significant potential of what our combined forces could achieve,” said Jimmy Chin, distribution sales manager at Axis Communications, South Pacific.

“We are keen to push boundaries further by engaging with VSP on major projects and bringing the power of cutting-edge technology to the market in Australia. As one of the leading distributors of Milestone’s XProtect VMS platform, there is a great deal we can achieve with VSP by bundling our video cameras, audio devices and other security products with XProtect.”

The deal will also increase scope for Axis Communications in the small-to-medium sized business market.

“We are very happy to engage with VSP and bring exciting new solutions to life,” Chin said. “We know the scope of their vision for Axis products, and this partnership opens new doors for us and allows us to keep pushing the boundaries of what is possible with cutting-edge video and its associated solutions.”

The partnership expands the number of official Axis distributors to include Anixter (and by extension CSD), Hills, Ingram Micro and VSP.

“The entire VSP team are very excited about this new partnership. Axis has now filled the void in our product portfolio,” said Zaki Wazir, managing director, VSP.

“When combined together with Dell, Lenovo and Milestone we can now provide true turnkey solutions. Importantly the solutions that we provide will not just stop with video, we will be stocking and heavily promoting the entire Axis range including audio and access control.”