COVID-19 Driving Home Alarm Upgrades
Security research from Parks Associates finds COVID-19 is a key factor driving households with security monitoring to upgrade their security system with smart home functionalities.
According to research, 41 per cent of monitored households with professional monitoring plan to upgrade their system in the next six months and an equal share plan to self-install an add-on device, with the majority citing the pandemic as a related factor. The most popular add-on devices video cameras, smart lighting and video doorbells.
“COVID 19 has put a focus on the home environment for consumers and increased interest in use cases enabled by smart home solutions, and broadband households with professional security monitoring are a leading segment in the adoption of smart security devices, specifically security cameras, security lighting, and video doorbells,” Parks Associates president Elizabeth Parks said.
“This influx of connected products and services will need a solution that can intelligently connect and control all these points in the household. We look forward to insights from market leaders about advances in AI and applications that can enhance the user experience.”