George Moawad, Genetec.

GEORGE Moawad has been appointed country manager for the Australia and New Zealand (ANZ) market. In his new role, Moawad will lead Genetec business growth and nurture expanding market opportunities for the company in the region.

Moawad joined Genetec in May 2018, bringing with him over 22 years of experience in the security industry. As the regional sales manager for the ANZ market, he helped drive sales across the region, resulting in exponential YoY growth. Prior to this, he served as vendor business manager and general manager Northern Region for Hills Limited, the exclusive value-added distributor for Genetec. In these roles, Moawad was responsible for the Genetec portfolio for the ANZ region, allowing him to gain valuable knowledge about the regions’ unique security needs.

“The security market in Australia and New Zealand continues to grow at an exponential rate, and as Genetec deploys more resources to expand our footprint across the region, it is an exciting time to lead the Australia-New Zealand team,” said Moawad said. “Alongside Hills, I’m excited to continue to bring innovative, unified physical security solutions to our customers across the region.”

Managing director for APAC Daniel Lee said Genetec was excited to appoint Moawad as country manager for ANZ.

“His work with Hills and Genetec has been instrumental to existing sales growth and places him in the right position to tap into growing market opportunities,” Lee said. “He is a high performing leader who embodies the skills, dedication and innovative spirit that has made Genetec successful and that will continue to drive forward our ambitious growth plan for the region.”